The International Tourism Exhibition (FITUR) has been taking place at IFEMA since 1980 and is one of the biggest in the world. It is held for 5 days in January, making it the first annual appointment for professionals in the tourism sector. The first 3 days of FITUR are for visiting professionals and the weekend is opened up to the general public.
FITUR is a source of inspiration for people who are looking for a holiday destination and for this reason it is organised around different themes, covering all tourist options. On one hand, FITUR Health is aimed at spas, hospitals, clinics, and travel agencies specialising in health. It enters the field of health tourism with presentation and round tables on trends, as well as space for therapeutic treatment demonstrations.
On the other hand, meeting and business tourism has a place at FITURE MICE, which offers meetings for suppliers to offer services to corporations, incentive companies or event organisers. But there is also FITUR festivals and FITUR screen (cinema tourism), covering the most important tourism areas.
FITUR is also a place for discussing technology and innovation as a way to stand out: future, business, destiny and sustainability are the subjects discussed at FITUR Techy.
In addition to all the opportunities that come with being close to the general public, as well as being able to confirm holiday packages, FITUR also brings the opportunity associated to the media coverage of the exhibition, which can reinforce exhibitor’s brand as high-end professionals.
FITUR-Hosted Buyers organises B2B events to discover alliances that can improve the company’s international scope as companies from all over the world come to the exhibition. The workshops are only open to exhibitors and work with appointments made in advance with tour operators and travel agents. Therefore, as the interest is mutual, there are more chances of reaching commercial agreements.