The Fruit Attraction exhibition is dedicated to the fruit and vegetable sector and is held every year in October at IFEMA. This date is important for the fruit and vegetable community, as it is a key time for the demand for fresh produce and planning campaigns for the following year. It is thus the leading exhibition for discovering new developments and consumption trends that will be important in the future.
Fruit Attraction is a way to showcase to present products, varieties and added services in the fruit and vegetable sector. In addition, it is an opportunity to build commercial relationships and open up new opportunities in other markets, as it is an exhibition with a significant international presence.
The areas that Fruit Attraction covers are mainly Fresh Produce and Auxiliary Industry (from seeds to logistics and point of sale). There is also a space for organic fruits and vegetables at Ecorganic Market, dry fruits at Nuts Hub and for selling flowers and living plants at Flower & Garden Attraction.
The professional fruit and vegetable community gathers at Fruit Attraction for 3 days to discuss innovation and quality in the fruit and vegetable sector. Proof of this are, on the one hand, the Innovation Hub, where experts share new developments, and, on the other hand, the Smart Agro area, which is focused on the application of new technologies to increase the productivity of operations.
Fruit and vegetable innovation awards
At Fruit Attraction, the Accelera Awards for Innovation and Entrepreneurship are awarded for products that display innovation, sustainability, applied technology and knowledge. There are two categories: the Fresh Produce award for fresh produce, spices, organic products and transformed products, and the F&V Industry award for supplies, nurseries and seeds.
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