In the dynamic world of trade fairs, stand design plays a pivotal role as it is key to capturing visitors’ attention and communicating brand identity in a competitive environment. Trends in stand design focus on innovation and sustainability, fusing cutting-edge materials with an environmentally friendly approach.

From Dextail, we want to present you the 3 most outstanding novelties that will transform the sector so that you can get the stand that best adapts to the values of your company following the latest trends.

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The use of innovative materials is key to stand out at trade fairs. In 2023, we see a growing trend towards the incorporation of technologically advanced materials that are not only aesthetically appealing, but also functional. Stands constructed from materials such as smart glass, which can change its opacity with a single touch, are gaining popularity.

Combinations of metal and wood in geometric style designs are also a modern and elegant choice. In addition, these materials not only offer versatility and durability, they also allow for greater customisation in stand design, achieving results that are both eye-catching and stand the test of time.

Sustainability is more than a trend; it is a necessity. People increasingly value brands committed to sustainable and environmentally responsible methods, and this is reflected in the design of stands and the materials used to create them.

In 2023, eco-friendly stands have become the norm, using recycled and recyclable materials, an aspect that will continue to be present in 2024. Companies are opting for modular stands that can be dismantled and reused for multiple events, thus reducing the environmental impact. At Dextail we strive every day to work along these lines and achieve sustainable designs with our Visuand Stands, which incorporate the latest printing technologies on fabric, achieving all kinds of totally realistic images and textures, as well as being able to implement a system for backlighting walls, fabrics or elevated, making the stand stand stand out at any event due to its attractiveness, image and luminosity.

Technology continues to play an important role in stand design. Stands that incorporate multimedia elements, such as touch screens, interactive projections or curved LED screens, stand out from the multitude of more conventional options, captivating visitors and enhancing their experience by involving them in the stand, either through live demonstrations or interactive games. It is also an interesting way to collect valuable information without being invasive.

Obviously we can’t forget about the sweeping arrival of Artificial Intelligence (AI), Augmented Reality (AR), or 3D Products that can make the difference in your stand. These are innovative technologies that are becoming more and more important in the sector, and stands that incorporate them are more likely to be visited.
Combining trends and taking into account sustainable and environmentally friendly materials will not only create visually stunning stands, but will also support people’s values.

In a world where first impressions count, investing in stand design that reflects innovation and environmental responsibility is the key to success in 2024 and Dextail can help you achieve it.