Trade fairs, events and congresses are a key opportunity to increase the visibility and recognition of your brand and generate greater interaction with your potential customers. To make the most of this occasion, it is essential to have a customised stand that properly positions your brand and is aligned both with its visual identity and with the objectives you wish to achieve.
In this article, we share with you 10 design tips to make your stand attract more customers and make your investment in this type of events really profitable.
Create a stand with an original and innovative design
Trade fairs, events and congresses are very busy places, where a large number of companies and entities relevant to the sector in question meet. It is common for direct competitors to coincide with each other. For this reason, it is important that your stand stands stand out.
Having a presence with an innovative and differentiating stand is the key to capturing the attention of visitors. To do this, we recommend opting for a customised stand that reflects the brand’s corporate colours, eye-catching graphics and interactive elements that invite visitors to approach the stand and learn more about your brand.
The option of incorporating technologies such as touch screens or augmented reality devices encourages user interaction.
This will not only make your stand stand out, but also create a memorable experience for your attendees, which will increase the likelihood of attracting more customers.
Align your stand design with your brand values.
In addition to designing an original stand, make sure your design is aligned and conveys your brand values in the right way.
How can you align stand design with brand values? Incorporating elements or materials representative of what differentiates your brand into the stand structure is one option to reflect your brand values.
For example, if your brand is focused on sustainability, incorporate recycled or eco-friendly materials into your stand design. On the other hand, if the focus is on technology, consider incorporating innovative devices that represent that character into the design.
The design of your stand should not only be visually appealing, but also consistent with the message you want to convey. A stand that reflects the values of your company will generate greater engagement with visitors. For this reason, having a presence at trade fairs and events with stands customised exclusively for your brand improves its positioning and acceptance by attendees.
Use lighting that is appropriate to the objectives of your stand.
Lighting plays a crucial role in stand design. Good lighting not only makes your space look more attractive, but also highlights key products and elements of your brand.
The options for stand lighting design are endless and by combining them you can create unique spaces that will capture the attention of your visitors. Depending on the purpose of the stand, you can opt for ambient lights that are not too bright or LED lights, which are more modern looking and energy efficient.
The choice of lighting for your stand will depend on what you want to convey with your brand, so choose one type of light or another. Warm light, for example, is the best option to create a cosy atmosphere, while cold lights can be used to highlight technological products.
Integrate interactive experiences in your stand
Offering interactive experiences to visitors is a successful option that is currently trending. There are already many companies that have opted to incorporate interactive experiences in their stands in order to improve engagement with their customers. This allows attendees and prospects to see your stand as a memorable element, making it easier for them to remember your brand.
Taking these interactive elements into account in the design of a stand will make a difference in user recall and brand perception.
Optimise the flow of traffic to your stand
The design of your stand should be designed to facilitate the circulation of visitors, in addition to optimising each space efficiently. Sometimes, the stand is installed in small spaces, so it is important to have an efficient design created by professionals to maximise the use of space in a comfortable way. In other words, it is important to work on a stand design that avoids overcrowding.
When designing your stand, make sure there is an open and spacious path for attendees to move around freely and explore the most significant details of your stand.
One option that will set you apart is to set up seating areas or chat spaces, which will keep visitors on your stand for longer.
Optimise the flow of traffic to your stand
Key brand messages, such as slogans or punchy phrases, should be integrated with clear, well-lit typography on your stand to make it easy for visitors to read. Use large posters, banners or displays with clear information about the products or services you offer.
All messages should be simple and stand out prominently to make your stand easy to recognise. Make sure to integrate your logo prominently and coherently with the overall stand design.
Offer attractive promotions
Providing original business cards, merchandising items or other promotional materials is one of the best ways to make an impression on your audience. Make sure these materials are visually appealing and aligned with your brand identity.
Make these items useful gifts that visitors can take away with them, which will remind them of your brand after the event.
Choosing the right materials for your stand design
Another key to attracting more potential customers to your stand is the right choice of materials. The small details of your stand make a big difference to the perception of your brand. Try to choose materials with quality finishes that convey professionalism and are aligned with what you want to communicate to your audience. Take care of the textures and finishes of each element so that your stand maintains a coherent and cohesive look throughout the design.
Incorporating technology into your stand
Technology has become an indispensable ally in the design of stands, making them not only visually appealing, but also functional and able to capture the attention of the public. Integrating technological solutions into your stand increases visitors’ interest and enhances their experience, allowing you to connect with them in a deeper way.
Technological options to make your stand stand out
- Interactive touch screens: Installing touch screens is an excellent way to offer detailed information about your products or services in a dynamic way. Visitors can interact directly with your brand, browsing catalogues, videos or virtual demonstrations. This approach generates more interest and engagement.
- Augmented reality and virtual reality: These technologies are ideal for showing your products in action or simulating immersive experiences related to your brand. For example, in the real estate sector, you can offer virtual tours of properties, or in the technology sector, allow visitors to interact with virtual prototypes of your products.
- Interactive tablets for surveys and registrations: Placing tablets on your stand for attendees to participate in surveys, leave their contact details or register to receive additional information is an effective way to capture leads. You can also gamify this interaction by offering prizes or discounts.
- LED screens and video walls: Use large screens or video walls to project engaging visual content such as dynamic presentations, corporate videos, or customer testimonials. This attracts attention from afar and keeps visitors engaged as they explore your stand.
Incorporating technology into your stand design not only makes it more attractive, but also makes it a strategic tool for engaging customers, gathering information and projecting your brand image. In a competitive environment such as trade shows and events, a technologically advanced stand can make all the difference and ensure that visitors remember your brand long after the event.
Form your team
In addition to the design of your stand, one of the best ways to attract more customers is to have a team trained to interact with visitors and offer them a satisfactory experience.
Make sure your staff is well trained and able to answer any questions visitors may have, as they must represent your brand well. A well-trained team makes all the difference in converting a simple visitor into a potential customer.
As we have seen in this article, there are many aspects to take into account in the design of a stand so that it attracts more customers and stands out at an event or fair.
Stand design is not just a question of aesthetics, it is a strategic tool that can make the difference in your participation in trade fairs and events. Incorporating technology, personalising every detail and guaranteeing an unforgettable experience for visitors are key aspects to stand out in a competitive environment.
At Dextail, we understand that every brand is unique, which is why we work with you to design fully customised stands that not only attract attention, but also reflect your identity and achieve your objectives. Whether it’s attracting new customers, reinforcing your branding or increasing engagement, we’re here to turn your ideas into spaces that make an impact.
If you have a stand project for your next fair, at Dextail we will help you to turn your stand into your next customers.
Trust us to manage your next event and ensure a successful participation.
Contact us and we will take care of the whole process from start to finish.