When a company decides to participate in a trade fair or event, one of the first key decisions is the type of stand it will use. Is a customised stand or a modular stand better? This is one of the most recurring questions when thinking about stand design. Both options have advantages depending on your brand objectives, budget and communication strategy.
In this article, we will look at the differences between custom stands and modular stands, their benefits and which can be the best choice for your business.
PERSONALISED STAND
📌 What is a customised stand?
A customised stand is a bespoke design created to reflect a brand’s identity at an event or trade show. From the structure to the materials, every detail is specifically designed to convey the company’s message and create a unique experience for attendees.
These stands allow total freedom in design, adapting to any space and offering innovative and creative solutions to capture the public’s attention.
🎯 Advantages of a customised stand
- Unique brand identity: A customised stand is designed from scratch, taking into account the client’s guidelines and priorities, specifically to represent the essence of the company. This allows the company’s corporate image to be reinforced and makes the stand stand stand out from the competition.
- Greater visual impact: By not being constrained by predefined structures, customised stands can create more eye-catching designs that capture the attention of visitors.
- Flexibility in design and layout: By opting for a customised stand design, spaces, shapes and materials can be adapted in the stand layout to enhance the user experience and optimise the functionality of the stand.
- Premium positioning: A tailor-made stand projects professionalism and exclusivity, creating a lasting impression on visitors.
- Use of innovative materials: If you opt for a customised stand, you can incorporate high-end finishes, customised lighting, interactive technology and sustainable elements to create even greater impact.
MODULAR STAND
📌 What is a modular stand?
A modular stand is composed of prefabricated structures that are assembled and customised with graphics and additional elements. Modular stands are a practical option for companies looking for a presence at trade fairs with a smaller investment or that require flexible and reusable solutions.
🎯 Advantages of a modular stand
- More affordable price: Modular stands are more economical compared to customised stands, as they are based on reusable structures.
Quick and easy assembly: The prefabricated design of modular stands allows for quicker installation, reducing production time and costs.
- Reusability for multiple events: This type of stand is ideal for companies that participate in several trade fairs a year and need an adaptable solution for all types of events. As it is a non-customised design, it fits perfectly in almost any space.
- Easy transport and storage: As they are detachable and modular, they take up less space and can be easily moved.
- Basic customisation: Although they have design limitations, they allow the incorporation of graphics, logos and visual elements to adapt the brand image.
Differences between a customised stand and a modular stand
Once the advantages of each of the types of stands have been explained, we will analyse the main differences between them.
Customised stands offer a unique and adaptable design, allowing a high visual impact and total alignment with the brand identity, although they require greater investment and assembly time. On the other hand, modular stands are a more economical and quicker to set up option, ideal for companies looking for reusability and ease of transport, although with a lower level of customisation and differentiation. The choice will depend on the objectives, budget and needs of each company.
Customised stand or modular stand Which one to choose for your next fair?
The choice between a customised stand and a modular stand will depend on the needs of the company, the objectives to be achieved at the fair and the available budget.
We recommend opting for a customised stand if the aim of the stand is to stand out and differentiate itself with an innovative and unique design, resulting in a stand that is 100% aligned with the brand identity and creating an immersive and impactful experience to attract visitors and generate greater engagement.
On the other hand, we recommend opting for a modular stand if the intention is to reuse the structure at several trade fairs, with ease of transport and storage. Moreover, it is a more economical option and its assembly is faster compared to the assembly of customised stands. A modular stand is functional and practical, without the need for a high level of customisation.
At Dextail, we design modular stands in Visuand and wood, offering premium solutions that adapt to the needs of each client. Our focus on customised design ensures that each stand reflects the brand’s identity, optimising every detail to create a unique impact at trade fairs and events.
If you are looking for a stand design that reflects the brand essence and generates a real impact at trade fairs and events, at Dextail we create design solutions for unique and strategic spaces for companies.
Contact us and let’s start designing together the perfect stand for your next fair or event.