In a world where differentiation is everything, having a customised stand that reflects the essence of your brand is no longer an option: it’s a necessity. Customised stands are the perfect tool to stand out at any type of event or trade fair, as they allow you to adapt the design, materials and visual communication to the profile of the public and the specific sector in which you are competing. But not all event stands work the same. Each sector has its own keys, needs and expectations, and a well-designed stand can make the difference between success and failure. In this article, our team of stand design professionals at Dextail will explain what elements work best in exhibition stand design depending on the sector your brand belongs to.
In this case we are going to talk specifically about the four main sectors that are currently trending, the food and beverage sector, the health sector, the technology sector and the logistics sector. The technology sector and the logistics sector.
Food and beverage sector
What should your customised stand for food trade fairs have?
Fairs and events in the food sector, such as Alimentaria or Salón Gourmets, appeal directly to the senses. For this reason, at these types of fairs, the design of the stand must focus on creating a sensory experience.
How do we personalise a sensory stand?
A sensory stand is a type of stand that is customised specifically to stimulate the senses of visitors during their visit to a trade fair or event. The objective of this type of stand is to create an immersive and memorable experience, which reinforces the emotional connection with the brand and facilitates the recall of the message or product.
The customisation of sensory stands is characterised by the use of warm colours, cosy lighting, the incorporation of aromas, product tastings and areas for close contact.
What should a stand for trade fairs and events in the food sector have?
- Open spaces with tasting areas
- Incorporation of natural materials such as wood, vegetation and soft lighting
- Live demonstrations where the product is visible
In this type of stands for events, the key is to invite people to stay and try, generating an emotional bond with the product.
Health, pharmaceutical and dental sector
Stands for medical or healthcare trade fairs must convey confidence, cleanliness and professionalism. Visual sobriety and clear organisation of space are essential for this type of event.
What should a customised stand for health trade fairs have?
- Minimalist design with white and blue tones
- Information screens and consultation areas
- Hygienic materials and integrated technology
In these customised stands, the aim is to project technical solidity and proximity at the same time.
How do we personalise a minimalist stand?
A minimalist stand is a type of stand that is based on visual and functional simplicity, eliminating unnecessary elements and focusing on the essentials: clear message, clean design and tidy experience. This style conveys professionalism, elegance and clarity, making it a popular choice for sectors such as healthcare, technology, architecture, design and premium products.
Combining colours such as white or blue is very common in stands for health events. White represents purity, sterility, cleanliness. It is a colour universally associated with hospitals, laboratories and health professionals. On the other hand, blue conveys calmness, confidence, professionalism. It has been proven that blue reduces anxiety and generates a perception of calm and control.
This colour scheme reinforces the sense of security and credibility in the stand space.
Technology and energy sector
What should a customised stand for trade fairs in the technology sector have?
At technology fairs such as ISE, Smart City Expo or Intersolar, where innovation is the central focus, a stand must transmit the same level of technology, modernity and vision of the future as the product or service being promoted during the fair. It is not just about visual design, but about generating a real technological experience that is coherent with the brand.
At this type of event, the stand must match the product, it must be modern, impressive and have a digital presence.
What should a stand at technology fairs have?
- Modular design with clean structures
- Interactive displays, augmented reality or demos
- LED lighting and dynamic elements
Here, stands for events in the technology sector must convey innovation from the first impression. Technology must be at the service of the visitor experience.
Logistics, industry and construction
What should your customised stand for trade fairs in the logistics sector have?
In more technical or B2B sectors, such as logistics or industry, attendees are looking for concrete information, business relations and functional products. For this reason, stand design should be clear, robust and professional. For this purpose, we recommend the use of defined areas for product demonstrations and a detailed explanation of the properties of the service.
Regarding the design, the most common in events of this sector is the use of solid materials and our tones in the personalisation of the stand.
What should a stand at trade fairs in the logistics sector have?
- Well-defined areas for product, meetings and demos
- Service Explanatory Charts
- Solid materials and neutral tones with strong accents
In conclusion, designing a stand that works is not just a question of aesthetics, it is a strategy adapted to each sector. Each industry, be it food, health, technology or industry, has its own keys to connect with the public, and this is where the importance of customised stands comes in.
Investing in the right design allows you to stand out visually and convey professionalism, build trust and reinforce brand positioning at trade fair and event stands.
At Dextail, we understand the importance of creating spaces that not only look good, but that work for your industry, objectives and brand identity.
Looking for a stand that really connects with your audience? We design and produce customised stands that impact, communicate and convert.