Stand design is a key factor to stand out at trade shows and events. A well-designed stand should not only attract the attention of attendees, but also reflect the values and identity of your brand in an effective way. Customised stands are a strategic tool to attract customers and communicate your message in an impactful way.
In this article, we share practical tips for choosing the right materials and colours, ensuring that your stand is memorable and profitable.
How to choose the right materials to create customised stands
The success of a stand design depends to a large extent on the materials used. A stand should not only be visually appealing, but also functional, durable and suitable for different trade fairs and events. Here are the key characteristics that your stand materials should meet:
- Strength and durability: The right choice of materials is a key point in stand design. Resistant materials are essential to ensure that your stand will maintain its quality across multiple trade fairs and events. In addition, if the event is held outdoors, it is important to choose materials that can withstand adverse weather conditions without losing their aesthetics and functionality.
- Lightweight for easy transport: For customised stands, ease of transport and assembly is crucial. Lightweight materials such as aluminium or reinforced plastics save on logistics costs and speed up the installation process.
Although strength is crucial, it is important that materials are lightweight, especially if the stand will be transported and set up in different locations. Materials such as aluminium or reinforced plastics make assembly easier and reduce logistical costs.
- Ease of assembly and disassembly: Time is money at trade fairs and events. Choosing materials that allow quick and easy assembly and disassembly not only optimises your resources, but also minimises risks during stand construction.
- Adaptable aesthetics. Personalisation and adaptability: The design should reflect your brand identity, so it is essential that the materials selected allow for personalisation. Look for options that can be painted or printed with graphics to achieve a finish that represents your values and catches the eye of visitors.
- Sustainability: In an increasingly environmentally conscious world, opting for sustainable materials can be an added value. Recyclable materials not only benefit the planet, but also reinforce your brand’s image of social responsibility and add an element of differentiation from other brands that will make you stand out from your competition.
How to choose colours for stand design
Colours play a crucial role in stand design, as they are the first to catch the public’s attention and convey your brand values. The right choice will not only make your stand stand stand out, but will also help to connect emotionally with visitors. Here are some tips on how to choose the right colours for your stand:
- Represents your brand’s personality: Each colour evokes an emotion or feeling. For example, if your brand seeks to represent technology and innovation, we recommend choosing colours such as silver or blue. On the other hand, if you are looking to convey sustainability, choose colours such as green or wood finishes to reflect recycling and ecology.
- Create visual coherence: Avoid overloading the design with too many colours and select complementary or contrasting tones to highlight titles, texts or slogans of your brand. Using too many colours can cause visual fatigue and be less efficient in capturing the public’s attention.
- Tailor your stand design to each trade show or event: Consider the context of the event and how your colours can blend into the environment without losing your identity. For example, at technology fairs, you can opt for metallic colours or glossy finishes to reinforce a modern image.
Why custom stand design is key for trade fairs and events
The choice of materials and colours is not just a question of aesthetics; it is a strategy that directly impacts the success of your participation in trade fairs and events.
- Reflect the quality of your brand: A stand built with high quality materials conveys professionalism and attention to detail, leaving a positive impression on visitors. Conversely, low-quality materials can project a sloppy or unreliable image, affecting the perception of your brand.
- Improve the customer experience: In addition to functionality, employing quality materials and appropriate colours enhances the customer experience. A well-executed design invites visitors to interact with your brand, creating a welcoming and memorable environment.
- Ensure security: Security is an indispensable aspect of a stand. Beyond aesthetics and quality, you must prioritise the protection of visitors and staff present. Opt for safe materials and stable assemblies and avoid accidents, guaranteeing a satisfactory and risk-free experience.
Custom stand design is an essential element to stand out at trade shows and events. Choosing the right materials and colours to represent your brand can make the difference between a stand that goes unnoticed and one that makes an impact and generates results.
At Dextail, we are experts in designing stands that capture the essence of your brand and attract ideal customers.
Trust us to manage your next event and ensure a successful participation.
Contact us and we will take care of the whole process from start to finish.