How to calculate the real ROI of your trade fair stand
Learn how to calculate the real ROI of your trade fair stand. Discover which metrics to analyse and how to optimise your investment with Dextail.
Differences between a modular stand and a customised stand
Is a modular stand or a customised stand more suitable? What are the real differences between the two? In this article, we answer all your questions to help you make the best decision based on your objectives, budget and brand needs.
How to exhibit at a trade show. Participation requirements for exhibitors
Participating in a trade show is one of the most effective marketing and sales tools for any company looking to gain visibility, generate leads, and close business opportunities in a short period of time.
What are the next trends in exhibition stands?
The success of a trade fair stand no longer depends solely on its location or good decoration. Companies that stand out are those that anticipate the future, adopting trends. In this article, we will give you the keys to make your trade fair stand stand out with the latest trends in stands.
How to maximise the impact of your stand at trade fairs and events
This blog aims to provide you with practical tips that will allow you to transform your stand into a real customer magnet and turn it into a powerful business tool.
Customised stand design: what works for each sector
Customised stands are the perfect tool to stand out at any type of event or trade fair, as they allow you to adapt the design, materials and visual communication to the profile of the public and the specific sector in which you are competing.
Trade fairs in Barcelona: Reasons for your brand to be there
Attending events or trade fairs in Barcelona is not only an opportunity for visibility, but also a key strategy for positioning your brand, establishing solid business relationships and being present on the stage where the trends of each sector are born.
How stand materials influence stand impact and results
A stand is not just a physical space, but a strategic tool for attracting the attention of those attending trade fairs, events and congresses, connecting with the public and reflecting the brand identity. The materials chosen for the design of a stand go beyond the visual: every detail, from the structure to the finishes, counts.
Advantages of choosing customised stands vs. modular stands
Is a customised stand or a modular stand better? Both options have advantages depending on the brand’s objectives, budget and communication strategy.
These are the trends in stand design for 2025
In 2025, trends point towards sustainability, interactive technology and personalisation, creating spaces that not only capture attention, but also communicate the values of each brand. Discover in this blog the keys to designing a stand that stands out and generates an impact on the public.