Customized and interactive stands: creativity that generates impact at trade fairs and events
In the competitive world of trade shows and professional events, simply being present is no longer enough. Today, your brand needs to stand out, connect with the audience, and offer a memorable experience. That’s why customized and interactive booths have become a key tool for companies that want to differentiate themselves and make a real […]
The most important food fairs in Europe in 2026
The food sector is undergoing a period of constant transformation: new consumption habits, a push for sustainability, innovation in packaging, traceability, and technology applied to food. In this context, food fairs are becoming key spaces for brands to connect with buyers, distributors, suppliers, and strategic partners. Below, we present the key food industry trade fairs […]
Common mistakes at trade fairs and how to avoid them in 2026
Participating in a trade show is one of the most effective strategies for boosting brand visibility, generating valuable contacts, and increasing business opportunities. However, many companies miss out on these opportunities due to a lack of planning or fear of making mistakes that could be avoided with proper preparation. In this Dextail guide, we show […]
How to calculate the real ROI of your trade fair stand
Learn how to calculate the real ROI of your trade fair stand. Discover which metrics to analyse and how to optimise your investment with Dextail.
Differences between a modular stand and a customised stand
Is a modular stand or a customised stand more suitable? What are the real differences between the two? In this article, we answer all your questions to help you make the best decision based on your objectives, budget and brand needs.
How to exhibit at a trade show. Participation requirements for exhibitors
Participating in a trade show is one of the most effective marketing and sales tools for any company looking to gain visibility, generate leads, and close business opportunities in a short period of time.
What are the next trends in exhibition stands?
The success of a trade fair stand no longer depends solely on its location or good decoration. Companies that stand out are those that anticipate the future, adopting trends. In this article, we will give you the keys to make your trade fair stand stand out with the latest trends in stands.
How to maximise the impact of your stand at trade fairs and events
This blog aims to provide you with practical tips that will allow you to transform your stand into a real customer magnet and turn it into a powerful business tool.
Customised stand design: what works for each sector
Customised stands are the perfect tool to stand out at any type of event or trade fair, as they allow you to adapt the design, materials and visual communication to the profile of the public and the specific sector in which you are competing.
Trade fairs in Barcelona: Reasons for your brand to be there
Attending events or trade fairs in Barcelona is not only an opportunity for visibility, but also a key strategy for positioning your brand, establishing solid business relationships and being present on the stage where the trends of each sector are born.