A stand is not just a physical space, but a strategic tool for attracting the attention of those attending trade fairs, events and congresses, connecting with the public and reflecting the brand identity. The materials chosen for the design of a stand go beyond the visual: every detail, from the structure to the finishes, counts.
But did you know that the choice of materials can make the difference between a stand design that goes unnoticed and one that really makes an impact? Materials not only influence aesthetics, but also determine the functionality, durability and brand perception of your brand.
Find out in this article how to choose the right materials to make your stand design not only attractive, but also efficient.
Why are materials important in stand design?
The choice of materials in the design of a booth not only determines its appearance, but also influences its functionality and the experience it offers to visitors. A well-designed booth is one that strikes a balance between these three aspects, enhancing the brand’s impact at trade shows and events.
1. Reflect the brand’s identity
Aesthetics is the first thing that catches the public’s attention. Through the appearance and design of the stand, the brand identity is reflected. Materials play a key role in how a stand is perceived and how it conveys the essence of the brand.
If we focus on the more aesthetic aspects of a stand, there are three other major aspects to take into account if we want to keep the stand looking good.
- Through the right choice of materials for stand design and by opting for certain textures and finishes, brand values and ideals can be conveyed. A clear example is the use of natural wood, which communicates values of sustainability and warmth, while metal and glass, on the other hand, reflect innovation and modernity.
- Another factor to take into account when choosing the materials for the design of a stand are the colours of these. We must always strive for visual coherence with the brand identity. The materials allow us to incorporate corporate colours in a creative and natural way, making the stand a visual extension of the brand.
- Finally, and one of the most relevant points related to materials and their aesthetics, is the perceived quality. A quality material conveys professionalism and attention to detail, reinforcing the visitor’s confidence in the brand.
A well-executed design, with the right materials, is not only attractive but also helps to differentiate from the competition.
2. They are key to the functionality of the stand
Functionality is key for a stand to not only look good, but also to be practical and adaptable. This is an important aspect to take into account when choosing the materials that will bring the stand to life.
It is recommended to opt for resistant and highly durable materials, such as aluminium or PVC. The use of this type of material ensures that the stand maintains its integrity throughout the fair and at future events. In addition to ensuring its resistance during assembly and disassembly.
Related to this point, we recommend that the materials chosen for the design and construction of the stand should be easy to assemble and dismantle, so opting for light, modular materials will reduce installation times, optimising resources and minimising risks.
A good stand design and an optimal selection of the materials used will allow the stand to be reused at different trade fairs, adjusting its configuration according to the needs of the available space. Functional materials provide versatility, which is especially valuable for brands that participate in multiple events per year. For this reason, it is essential to opt for high quality materials when designing a stand.
3. Influencing the visitor experience
The choice of materials applied to the design of a stand also directly influences the visitor experience. A stand should not only be visually appealing, but also comfortable and accessible to users.
Using materials with tactile surfaces, such as interactive panels or comfortable flooring, encourages sensory interaction, inviting the audience to explore and actively participate. Another option is to opt for materials that absorb noise or improve the climate of the space. This helps to create a comfortable and welcoming environment, especially at busy trade fairs where comfort can be a decisive factor in attracting and retaining visitors.
Likewise, incorporating rest areas, with cushioned materials or ergonomic furniture, as we have mentioned on several occasions, offers attendees the opportunity to stay on the stand, increasing the opportunities for interaction and business.
A good combination of materials not only improves aesthetics and functionality, but also turns the stand into a point of reference within the event, increasing interaction and business opportunities.
What materials are most commonly used in stand design?
Choosing the right materials is essential to create an attractive, functional and durable stand. There are many on-trend materials for stand design available on the market. Depending on the design approach, materials can be classified as sustainable, lightweight and modular, or premium, each with specific characteristics and advantages.
Sustainable materials, such as recycled wood and biodegradable plastics, project an image of environmental responsibility, while lightweight, modular materials, such as aluminium, PVC and tensile fabrics, facilitate quick set-up and full adaptability at roadshows. On the other hand, premium materials such as glass, stainless steel and high quality finishes are ideal for brands seeking to convey luxury and professionalism, providing an exclusive and durable touch.
If you want to know more about trends in stand design visit our blog ‘These are the trends in stand design for 2025’.
Choosing the right materials for stand design
When choosing materials for a stand design, it is essential to tailor them to the industry and brand identity, ensuring that they reflect your values and style. It is also important to consider the type of trade show or event, as each space may require different features, such as outdoor resistance or ease of assembly. Good design should balance budget with quality, selecting materials that offer a professional image without exceeding costs. In addition, opting for durable and reusable materials maximises your investment, especially if you plan to use the stand for multiple events.
If you want to know more about how to choose the right materials for your stand design, find out more in the article ‘How to choose the right materials and colours for custom stand design’.
In conclusion, choosing the right materials in stand design is key to achieving a balance between aesthetics, functionality and visitor experience. From sustainable materials that reinforce a responsible image, to premium finishes that project quality and exclusivity, every choice influences how your brand is perceived at trade shows and events. A well-designed stand ensures durability and versatility in different spaces.
At Dextail, we are experts in creating customised stands, selecting the best materials so that your brand stands out and connects with your audience.
Contact us and let’s start designing together the perfect stand for your next fair or event.