Stand design is one of the key tools that allows brands to stand out at trade shows and events, and this 2025 comes with new trends that are setting the standard in the sector. From sustainable materials to interactive technologies, stand design continues to evolve year on year to capture the attention of the public and reflect the values of each brand.
If you are planning the design of your next stand for a trade fair, event or congress, these are the main trends to keep in mind for this year.
1. Sustainability as a priority in stand design
Sustainability has become an essential factor to take into account in stand design. In 2025, we will see a boom in the use of recycled, recyclable and biodegradable materials. From certified wooden structures to eco-friendly paint finishes, brands are opting for designs that reflect their commitment to the environment. Don’t be left behind in positioning yourself as a responsible and environmentally conscious brand! 1. Sustainability as a priority in stand design
Why is it important to integrate sustainability into stand design?
Sustainable stands not only reduce environmental impact, but also project an image of social responsibility for brands, which is increasingly valued by customers and strategic partners. Why is it important to integrate sustainability into stand design?
Working with stand designers who understand the use of innovative and sustainable materials is essential to ensure a functional and visually stunning result. These professionals not only master international regulations, ensuring that the stand meets quality and safety standards, but also know how to strategically integrate these materials into the design to highlight the brand’s identity.
From selecting attention-grabbing finishes to incorporating structures that maximise space and durability, specialist stand designers transform materials into key elements that stand out at international trade shows and events.
2. Immersive technology incorporated in stand design
The integration of technology in stands is a trend that continues to gain momentum. In 2025, brands are betting on immersive experiences that connect emotionally with visitors.
These are some of the technologies highlighted in the creation of stands:
- Augmented and virtual reality: Perfect for showing products or services in an interactive way.
- Touch screens and video walls: Ideal for presenting impactful visual content.
- Real-time analytics: Tools to measure the flow of visitors and their interaction with the stand.
Why is it important to incorporate immersive technology into stand design?
Immersive technology, such as augmented reality, virtual reality and interactive displays, has become an indispensable resource in modern stand design.
These tools not only capture the attention of visitors, but create memorable experiences that connect with audiences. Incorporating immersive technology allows brands to stand out at trade fairs, events and conferences, offering dynamic interactions that present products or services in an innovative way. In addition, these technologies foster greater engagement, turning the stand into a space where the customer experience is a priority.
In a highly competitive environment, including immersive technology in a stand design not only attracts more visitors, but also reinforces the perception of innovation and brand leadership.
3. Minimalist and functional design for your stands
The phrase ‘less is more’ defines this trend in stand design in 2025. This year’s stands are characterised by clean, structured designs with simple lines that facilitate navigation and allow visitors to focus on key products or messages.
Here are some keys to minimalist design for stands:
- Functional elements such as rest areas or spaces for quick meetings.
- Use of neutral colours with vibrant accents.
- Open spaces that encourage traffic flow.
4. Full stand customisation
Customised stands remain the key to standing out at trade shows and events. Each design should reflect the brand’s unique identity and values, using materials, colours and finishes that communicate a clear and memorable message related to the brand that represents the brand.
We propose some customisation techniques for your stand:
- Incorporate corporate logos and colours into key elements.
- Design unique structures that represent the essence of the brand.
- Use graphics and personalised messages to connect emotionally with the audience.
We propose some customisation techniques for your stand:
In a competitive environment such as trade fairs and events, a customised stand is key to stand out and capture the attention of the public.
Custom stands not only reflect a brand’s unique identity, but also convey professionalism and commitment to quality. Because they are custom-designed, custom stands are perfectly tailored to the needs and objectives of each company, maximising the use of space and creating a memorable experience for visitors. They also offer the opportunity to integrate innovative elements such as interactive technology or sustainable materials, reinforcing the brand’s message and differentiating it from the competition. A customised stand presence not only attracts more attention, but also leaves a lasting impression on potential customers and strategic partners.
5. Creative lighting integrated into the stand design
Lighting plays a crucial role in stand design, and 2025 will see innovative proposals that stand out for their creativity.5. Creative lighting integrated into stand design
Some of the trends in lighting for the stand in 2025 are:
- Visual effects: Projections and light effects to attract attention from afar.
- Dynamic LED lights: Change colour or intensity to create different atmospheres.
- Focused lighting: Highlights key products or specific areas of the stand.
6. Incorporation of natural elements in the stand
Another important trend for 2025 is the use of natural elements in stand design. Plants, wood finishes, and organic textures are used to create a welcoming and eco-friendly atmosphere.
What are the main benefits of this trend in stand design?
Incorporating elements that foster emotional connection in stand design is a trend that brings great benefits for brands. By prioritising sensory and visual experiences, stands are able to capture the attention of the public, creating a closer and more memorable bond with attendees. In addition, designs that convey calm and balance offer a haven amidst the hustle and bustle of trade shows and events, inviting visitors to linger longer and explore what the brand has to offer.
This approach not only enhances the perception of the company, but also reinforces its commitment to the well-being of the public, positioning it as a benchmark that combines innovation and attention to detail.
Why these stand trends are key for 2025
Adopting these trends in stand design will not only help your stand stand stand out at trade fairs, events and congresses, but will also reinforce the perception of your brand as innovative, responsible and committed to excellence.
At Dextail, we are experts in designing customised stands that combine the latest trends with the essence of each brand. From the selection of materials to the integration of technology, we work with you to create a stand that leaves a lasting impression.
📩 Ready to stand out this 2025 with a trendy stand design? Contact us and let’s start designing together the perfect stand for your next trade show or event.